Convivial

Category: Packaging Design
Date: October 2014
Client: Arcus Wine Brands 

Convivial is a soft and fruity red wine created in collaboration with Arcusgruppen - a leading Nordic player in the production, import, sale and distribution of wine and spirits. The wine has a rich and distinctive fruit sweetness with aromas of blackcurrant and hints of cherry. This makes the french wine extra round and easy to drink and can be enjoyed with a variety of food dishes or as a "kosevin" both alone and in good company. 

French kitchen tiles

The two versions of the Convivial bag-in-box wine packaging are inspired by traditional french homes, particularly by kitchen tiles. The face of the boxes make up one or several kitchen tiles. When stacked together, the corner elements combine to form a larger pattern that provides a unique stand-out effect on the shelves. The attractive design fits perfectly in every kitchen and can be kept on the counter until enjoyed again.

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