Category: Branding & Identity
Date: May 2014
Client: Matkontinentet 

Developed a identity for new immigrant convenience stores in Norway, offering a wide range of goods worldwide. The concept of the store is to inspire people and let them discover and experience authentic food imported from Asia, America, Africa and Australia. The four A’s in the logo represents the unity of the continents. I’ve used the triangle shapes to create mascots as representative of the store’s public face.

Quality products

In addition to items from different suppliers, it will also be self-produced quality products with a focus on the history and taste under the brand Matkontinentet. This is to strengthen the store as the best on quality goods of all immigrant shops.

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