VAO Shopping

Category: Branding & Identity
Date: January 2014
Client: School project, Westerdals

Scandinavia’s first shopping and adventure center under «one roof», located at Fornebu. They offering people an experience out of the ordinary and is one of Europe newest gems. The center is divided by the five elements: fire, water, earth, air and metal, where each element offers a special experience. The logo is based on the Greek characters for the five elements, and the icon is a composite of all the symbols.

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The five elements

The logo is based on the Greek characters for the five elements, and the icon is a composite of all the symbols. The pictograms for each element is based on the geometric shapes; platonic solids. In addition, it is given a particular color that represents their department. The departments are named after crystals suitable to the elements: Azurite is for water, Sardony is fire, Citrine is air, Obsidian is earth and Phenacite is for metal.

To the left is some early sketches and other names suggestions.

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